Sedona Red Rocks
Campaign Wrap Report // February 2026

Propeller x Hims
Sedona Wellness Retreat

Bloom Initiative // Win an All-Inclusive Wellness Journey in the Red Rocks of Sedona

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01 // Campaign Snapshot

Win a Wellness
Journey in Sedona

Experience
Mii amo Sedona Retreat
4-night "Beyond" wellness journey at Mii amo spa with private casita, daily spa credit, chef-prepared meals & guided hikes
$
Prize ARV
$7,400
Full value of the wellness retreat package
Initiative
Bloom
A movement for personal growth and well-being, powered by the Propeller platform
⚡
Entry Method
Pledge to Bloom Pledge to start your wellness journey on Propeller to enter
Entry Deadline
January 8, 2026 Drawing held January 9, 2026
✈
Experience
4-Night Stay at Mii amo Winner selects dates within one year
Katherine Wilson
🌵 Winner 🌵
Katherine Wilson
Temecula, CA
Mii amo Sedona
02 // Campaign Reach
0
Total Impressions Across All Channels
Paid Social
Pageviews
Email
SMS
Paid Impressions
0
28.2%
Pageviews
0
42.5%
Email
0
19.3%
SMS
0
10.1%
0
Total Supporters
Nationwide Reach

Where Our Supporters Came From

Top 10 Metro Areas
01 New York Metro
3.2%
02 Los Angeles Metro
2.8%
03 Chicago Metro
2.3%
04 Denver Metro
2.2%
05 Phoenix Metro
1.8%
06 San Francisco Metro
1.4%
07 Atlanta Metro
1.3%
08 Portland Metro
1.3%
09 Seattle Metro
1.2%
10 Washington DC Metro
1.2%
Sedona hiking
03 // Bloom in Action

Wellness
Commitments

Beyond just entering a sweepstakes, supporters took real wellness actions through Propeller — pledging lifestyle changes and sharing their personal journeys with the community.

Do a Digital Detox Day
Supporters committed to at least one hour of screen-free time — stepping away from devices to reconnect with themselves and the world around them.
Move Your Body for 30 Minutes
Walking, dancing, yoga, weights — supporters chose their own style of physical movement and committed to 30 minutes of intentional motion.
Create Your 'Feel Better Toolkit'
Members built a personal resource list of go-to activities, contacts, and rituals for managing stress and prioritizing mental health.
10K
Walk 10,000 Steps in a Day
A full-day physical challenge — supporters tracked and completed 10,000 steps, turning a daily goal into a wellness milestone.
♪ ♫ ♪
Create a Soul Playlist
Supporters curated a personal 3–5 song playlist — tracks that ground, inspire, or bring them joy when they need it most.
Go One Day Without Added Sugar
A commitment to mindful eating — avoiding packaged sugars for a full day while embracing whole fruits and natural foods.
Turn a Routine Into a Ritual
Members chose an everyday task — morning coffee, commute, evening walk — and added intentionality to transform it into something meaningful.
What Members Shared
Standing in the sun in the morning with my coffee makes me instantly feel alive, calms my nerves and grounds me so I am ready for the day. Writing 1–3 things I'm grateful for shifts my thinking to be more positive.
Feel Better Toolkit
Working as a nurse has been the most rewarding but challenging experience of my life. Finding ways to cope with the hardships has been tricky — I'm slowly finding a routine and staying better balanced in my off time.
Feel Better Toolkit
Baking is not only destressing, but inherently social. You don't bake for yourself — you bake to share with others. Reconnecting with others reconnects you to your humanity, and consequently, to yourself.
Feel Better Toolkit
I walked without headphones on my daily walk to better experience the world around me and loved hearing the sounds of my city.
Turn a Routine Into a Ritual
Every day I read but noticed I get through a page without getting much out of it. I decided to annotate and journal my thoughts. Right now I feel like I've been trying to find myself — so it's been especially meaningful in sorting out my feelings and beliefs.
Turn a Routine Into a Ritual
When I turned 30, I finally discovered the power of moving and shaking. Since learning how helpful this can be, I've used this method to clear stagnant energy and create pathways for new ideas.
Feel Better Toolkit
Mii amo room service
04 // Campaign Creative

Ad
Content

Sample creatives from the campaign

Paid Social // Square
Paid Social // Story
Mii amo spa lounge
Thank You For
Propelling!

This campaign brought together wellness, personal growth, and the power of community in a way that felt effortless and authentic. We loved every moment of bringing Bloom to life.

Here's to more journeys, more impact, and more reasons to bloom. 🌵✨

~Team Propeller